Express Your Own Confidence!

CLIO, found in 1993, was the first color makeup brand in South Korea. CLIO, derived from the name of the Greek muse that represents history and dignity, simultaneously carries the meaning of the original Greek word: “To Celebrate”. CLIO aims to create a brand that celebrates women who always strive to be the new version of herself and enjoy expressing it through makeup to decorate her history.

Known for their innovative quality, sensational colors, and stylish designs, CLIO strives to create cosmetics that anybody can use like a professional to express different representation of themselves.

Hero Items

Kill black water proof pen liner

KILL Black, launched in 2010, is the first eyeliner of ‘Carbon Black’ in Korea. With celebrity endorsements, the memorably named mascara left even bigger of an impact in the K-beauty industry.

Since then, with a series of hit products such as Gelpreeso and Twiston and over 12 million cumulative sales, CLIO now stands proudly as the eyeliner brand of Korea.

Kill cover foundation cushion

Kill cover cushion, as one of the most beloved cushion products among both domestic and international consumers, has exceeded the cumulative sales volume of 6.2 million units since its launch in 2015; it has been positioned as one of the most iconic face products in Korea.

The kill cover line is known for its intensive blurring and covering effect, and fulfilled the need for long-lasting concealer-like glow cushion, resulting in over 7 million cumulative sales.