Contemporary art cosmetic that creates an artwork, rather than a product, with an experimental creative spirit.
The identity “TOO COOL FOR SCHOOL” is derived from the meaning of the word school, or a large group (of fish), embracing their uniqueness that stands out from the mass and representing their refusal to fit in the box. They stand by their contemporary art cosmetic spirit to create an artwork, rather than a product. To create something superior, cool, rather than cute and pretty. To lead, rather than be led.
Following the brand philosophy, Too Cool For School offers vastly different characteristics and moods for each line.
The Dinoplatz line, created in collaboration with New York architect/artist Hatori Sando, was awarded The Dieline Design Award in 2013. The line created with the concept of ‘dinosaurs roaming in the city’ is characterized by a touch of architecture in the package design.
The ArtClass line was named and designed with the ideology of newfound colors, classical style, artistic jargon, and artists’ stories that still touch our hearts after centuries. Artclass Lip Velour and Artist Vegan Brush were awarded the Germany iF Design Award in 2021.
Glamrock line is a color makeup line inspired by the roaring rock age in England during the 70’s, capturing the energetic spirit and musicians’ inspiration.
Last but not least, the Artify line was created in collaboration with Anke Weckmann, a German illustrator active in London.
The 8 skincare lines, focused on repairing and hydrating the natural skin, are created with natural or plant-derived main ingredients.